Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.
They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.
We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.
Further reading:
School Reports 2024: A-Z
School Reports 2024: Economic headwinds slow agency billings growth
School Reports 2024: One step forward, two steps back for diversity
Now takes ‘heart-breaking’ decision to close after 13 years
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37: Becoming creative 'factories' and ditching line managers
36: Pitch, please: why are there so many new-business reviews?
35: Why cultural 'fit' has backfired
34: Bringing creative and media together (but not just for big brands)
33: Special edition: What is the Snapchat Generation and how can adland protect younger workers during Covid?
32: Media review of 2020: streaming wars, ecommerce explosions, and agency restructures
31: Creative review of 2020: making Covid ads, dealing with crisis and WFH pitfalls
30: What Twitter is learning about you and Wavemaker's media warnings
29: Making Christmas ads in the era of the coronavirus pandemic
28: Trump dumped: what a Joe Biden presidency means for media and advertising
27: Facebook's Nicola Mendelsohn on building brilliant brands, Nick Emery's exit and brands becoming political
26: YouTube on the future of TV and reshaping the UK's creative map
25: The state of podcast advertising and why Dentsu is merging iProspect with Vizeum
24: Instagram turns 10 and Byron Sharp's Covid marketing warnings
23: Graduates attempt to beat the hiring freeze and ITV's anti-racism ad
22: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting
21: Ageism row in adland and marketers open up about Covid struggles
20: Rethinking the events industry for the coronavirus age
19: The future of account management
18: Bodyform, Viagra and breaking taboos about sex and bodies
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