This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds.
If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them.
I know this sounds really, really basic and really, really simple.
Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences? - Frank Kern Greatest Hit
What type of lead magnet do you suggest for a high-end video production company? - Frank Kern Greatest Hit
How do you ease up your workload to focus more on the sales side than the deliverables side? - Frank Kern Greatest Hit
Any recommendations for the hiring process when basically looking for a clone of yourself? - Frank Kern Greatest Hit
Why Marketing Quit Working (And What To Do Instead) - Frank Kern Greatest Hit
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age. - Frank Kern Greatest Hit
How do I go about differentiating myself from the competition? - Frank Kern Greatest Hit
Can you recommend the best online sites for creatives to use to create videos and assets? - Frank Kern Greatest Hit
Any tips to get people really engaged from the get-go? Should there be a warm-up period? - Frank Kern Greatest Hit
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it? - Frank Kern Greatest Hit
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline? - Frank Kern Greatest Hit
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager? - Frank Kern Greatest Hit
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads? - Frank Kern Greatest Hit
Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Greatest Hit
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product? - Frank Kern Greatest Hit
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information? - Frank Kern Greatest Hit
What would you say to the individual that has all the content in the world but is having trouble implementing it? - Frank Kern Greatest Hit
Do you have tips/recommendations to optimize engagement and click-through rate? - Frank Kern Greatest Hit
Any advice on how to learn to put a good course together? - Frank Kern Greatest Hit
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model? - Frank Kern Greatest Hit
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