This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds.
If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them.
I know this sounds really, really basic and really, really simple.
Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information? - Frank Kern Greatest Hit
What would you say to the individual that has all the content in the world but is having trouble implementing it? - Frank Kern Greatest Hit
Do you have tips/recommendations to optimize engagement and click-through rate? - Frank Kern Greatest Hit
Any advice on how to learn to put a good course together? - Frank Kern Greatest Hit
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model? - Frank Kern Greatest Hit
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events? - Frank Kern Greatest Hit
Frank, how do you script your videos? - Frank Kern Greatest Hit
How do you create whale bait to add new upper-level prospects to your pipeline? - Frank Kern Greatest Hit
What to do if the ads are not working - Frank Kern Greatest Hit
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be? - Frank Kern Greatest Hit
Is High End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it? - Frank Kern Greatest Hit
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market? - Frank Kern Greatest Hit
Is SEO dead? How much should I worry about it for a blog/biz website? - Frank Kern Greatest Hit
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick? - Frank Kern Greatest Hit
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP? - Frank Kern Greatest Hit
HEALTH SCARE reveals marketing secret - Frank Kern Greatest Hit
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