In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, Maggie Marilyn is working toward a more transparent, circular, regenerative and inclusive fashion industry.
“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.
Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.
The below thoughts, ideas + organizations were brought up in this chat:
“Stylists Are Giving Sustainable Fashion New — and Aspirational — Appeal” in WWD
“I think really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”
Coercive labour practices in Xinjiang, how Maggie Marilyn responded in their communication + actions
All revolutions have always started at a grassroots level, and so I think that consumers really need to know that they hold so much power in transitioning our industry into one that is sustainable for the future. You know, it’s a tagline that we use a lot that we really believe everyone has the power to change the world, so yeah — ask more questions.” -Maggie
Maggie Marilyn’s Diversity and Inclusion Policy
Maggie Marilyn’s Sustainability Strategy
Follow Maggie Marilyn on Instagram >
Thanks to this week's sponsor TEN/TEN — an exclusive collection of ten one-of-a-kind engagement rings, designed by ten of the most distinctive designers working today. Using only diamonds responsibly sourced from Botswana, ten design masters have each produced a uniquely beautiful commitment ring. Learn more at BlueNile.com >
S01 Episode 44 | ANDREW MORGAN + THE TRUE COST
S01 Episode 43 | SOKO, VIRTUAL SUPPLY CHAINS + CONNECTIVE TECHNOLOGY
S01 Episode 42 | SUSTAINABILITY IN THE FASHION CURRICULUM
S01 Episode 41 | HODA KATEBI + FASHION ACTIVISM
S01 Episode 40 | MARCI ZAROFF + FARM TO CLOSET
S01 Episode 39 | YOUTUBE, COMPASSION FASHION + INFLUENCE
S01 Episode 38 | EXPEDITION 196, PEACE + SUSTAINABILITY VIA TRAVEL
S01 Episode 37 | PUSHING THE SUSTAINABLE FASHION CONVERSATION
S01 Episode 36 | SPIRIT OF 608, TECH + THE FUTURE OF FASHION
S01 Episode 35 | FASHIONKIND, LUXURY + SUSTAINABILITY
S01 Episode 34 | STELA 9 + CULTURAL PRESERVATION
S01 Episode 33 | REDRESS + WASTE LESS
S01 Episode 32 | CHRISTY DAWN + MAKING DEADSTOCK LOVELY
S01 Episode 31 | OLDERBROTHER, UNIVERSAL GARMENTS + THE PROCESS
S01 Episode 30 | SAMATA + RED CARPET GREEN DRESS
S01 Episode 29 | TRADLANDS + QUALITY OVER QUANTITY
S01 Episode 28 | PIÑATEX + PINEAPPLES AS A LEATHER ALTERNATIVE
S01 Episode 27 | STORIES, CRAFT + VALUES
S01 Episode 26 | KNITTING IS COOL AGAIN
S01 Episode 25 | MINDFULNESS FOR ENTREPRENEURS
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