"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really means to be buyer-centric, what marketers should be measuring and reporting on, and the only 2 cases in which Chris will run direct response campaigns.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
RV214 - Marketing Strategies to go From $1MM to $10MM ARR | Team8 Accelerate Founders Workshop
RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31
RV212 - From Solo Consultant to Industry Leader: Chris Walker on the Leader Leverage Podcast
RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30
RV210 - How GTM Efficiency Impacts Revenue Multiple and Enterprise Value | Go To Market Live Episode 29
RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast
RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28
RV207 - Chris Walker’s LinkedIn Playbook
RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27
RV205 - Building Content Momentum
RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26
RV203 - B2B Essential Mindset
RV202 - MUST LISTEN: Your GTM is a Revenue Factory | Breaking Down GTM for CEOs and CFOs| Go To Market Live Episode 25
RV201 - B2B Marketing Evolution | Scaleup Valley Podcast
RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24
RV199 - Expert Session: GTM Programs & Marketing ROI
RV198 - Content Strategy AMA
RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22
RV195 - LinkedIn Strategy and B2B Trends | Good Content
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Agile Brand™ with Greg Kihlström