"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really means to be buyer-centric, what marketers should be measuring and reporting on, and the only 2 cases in which Chris will run direct response campaigns.
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RV 98 - Navigating Demand Capture and Creation with SDRs | B2B Revenue Acceleration
RV 97 - Distinguishing ROI from Strategic Decision-Making
RV 96 - Finding Revenue Growth Through Content | Founder Wisdom Podcast
RV 95 - Redefining MQLs and the Importance of Shared Pipeline in B2B Marketing | Making Fun of Marketing
RV 94 - Transitioning to an Integrated Allbound Revenue Team
RV 93 - Understand Your Customer | Mentimeter Learning Sessions
RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast
RV 91 - Winning the Mindset Game as an Entrepreneur | Belkins Growth Podcast
RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
RV89 - AI & The Future of Marketing | Meghan Keaney Anderson
RV 88 - LEAKED: Vault Event | Tracking Effectiveness of Every Pipeline Source & AI’s Impact on SEO
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RV 86 - LEAKED: Vault Event | Shifts in Funding Confidence, HIRO Pipeline Standardization, & Changing Lead Metrics Mindset
RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast
RV 84 - LEAKED: Vault Event | Revenue Operations & The Shift from Lead Gen to Demand Gen
RV 83 - Revamping Marketing Planning | The Revenue Formula
RV 82 - Nailing Your Revenue Attribution & Performance Measurement | SaaStock Keynote
RV 81 - LEAKED: Private Vault Event | Metadata Paid Social Benchmark Report & Sourced vs Influenced Marketing Models
RV 80 - Revenue R&D 101
RV 79 - 0 to 20MM Through Content Strategy | Game Changers Podcast
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