"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really means to be buyer-centric, what marketers should be measuring and reporting on, and the only 2 cases in which Chris will run direct response campaigns.
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RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly
RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24
RV E21 - The 4 Reasons “Demand Gen” is Failing B2B Companies | Performance Media Podcast with Pablo Ruiz
RV E20 - The Idea of Marketing is Broken | TikTok Live 23
RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
RV E18 - The Importance of R&D Functions | TikTok Live 22
RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast
RV E15 - Defining Your Own Success | TikTok Live 21
RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event
RV E13 - Building Routine, Finding Confidence, Staying Adaptable, and more | CEO AMA
RV E12 - 2023 Planning Overview, Building Communities, and More | TikTok Live 20
RV E11 - A Look Inside the Refine Labs P&L Statement, Getting Your Next Promotion, and More | TikTok Live 19
RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
RV E9 - You Have to Win Before Google | Ryan Stewart
RV E8 - Category Creation and Revenue R&D | Exit Five
RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri
RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17
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