You think you can beat your competitors by simply offering more services than they do to their customers, right? But that’s until you hear this conversation with Rick on the Real Estate Sessions podcast today. In his words, “Don’t fool yourself for a minute to think you’re gonna do more than the average agent and everything in real estate.” Instead, offer little but offer it best. Do what you can with sincerity, responsibility, and discipline.
Rick is a US Navy veteran who also worked with law enforcement – a position he felt completely out-of-place with – before venturing into real estate. Though joining the Navy was never a conscious choice, it taught him a bunch of lessons on responsibility, discipline, and honesty, which he uses in his life and business even after becoming a real estate investor today.
In today’s episode, Rick explains what he’s learned about real estate investing, including marketing analysis, work habit creation, customer service, and the huge importance of confidence in the industry. He reaffirms that the whole real estate market could bring down your confidence at times, and that what you need to do then is anything that would gain you your real self back. You’ll learn about Rick’s foolproof 4 BASIC stats to know about the state of the market at any given time, among other things. Tune in to hear more about it!
Success Clues:
Meet The Guest!
Rick DeLuca is a Western Regional Owner at EXIT Realty. He has owned the Rick DeLuca Seminars for 34 years now!
Time Stamps
[00:24] Intro
[01:03] Meet Rick Deluca
[02:07] Rick’s experience growing up in LA
[06:49] Rick’s experience serving in the Navy
[08:04] Getting into the Navy – Rick recollects how mature/ informed he was about his job and its relevance when starting
[10:23] On deciding to do something different and how the decision turned out
[12:19] Getting into law enforcement (becoming a detective at 27) and then into real estate: the journey
[17:03] Why your service department is more important than the sales department
[17:54] Achieving success in real estate + the factors that enabled him to do that
[20:02] The toughest part about a hot market is if you’re not careful, you’ll end up creating bad work habits.
[21:24] Do more than the average agent after identifying what the average agent does
[23:32] Rick says the quality of your listing presentation, or the physical packaging of your presentation matters incredibly in your real estate deals. The higher the quality, the higher the perceived value of the content and the sender (you).
[24:41] Delivering your listening presentation to the client’s place of employment rather than their home
[25:42] Rick’s period working as a trainer/coach/educator
[26:50] Getting national recognition for high company productivity
[28:31] Do fewer things than most agents do but do whatever you do, well
[30:14] The number one thing that happens in the real estate market is it wreaks havoc on your confidence
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Episode 269 – Victoria Kennedy, Founder – Victorious PR
Episode 268 – Greg Robertson, Co-founder W&R Studios, founders of Cloud CMA
Episode 267 – Sean Carpenter, Coldwell Banker and Sean Speaks
Episode 266 – Mark Choey, Co-Founder, HighNote Labs
Episode 265 – Nina Dosanjh, Director of Strategic Alliances and Technology, Vanguard Properties
Real Estate Sessions Rewind – Emily Chenevert, CEO – Austin Board of Realtors
Real Estate Sessions Rewind – Rob Hahn, Founder 7DS Associates
Episode 264 – Sam Staskal, eXp Realty
Episode 263 – Stacey Brown Randall – Growing Your Business by Referral
Episode 262 – Ira Serkes, Compass
Real Estate Sessions Rewind – Neal Oates, Broker Owner – World Renowned Real Estate
Episode 261 – Skylar Olsen, Principal Economist at ClimateCheck
Episode 260 – Rebecca Jensen, President and CEO, MRED
Episode 259 – Monica Weakley, eXp Realty and My Coach, Monica
Episode 258 – Gloria Frazier, Owner/Broker – ERA American Real Estate
Episode 257 – Missy Bentley, eXp Realty
Episode 256 – Jeff Lobb, Founder and CEO – SparkTank Media
Episode 255 - My Journey to RateMyAgent
Real Estate Sessions Rewind – Oglah Gatamah, Operating Principal – Keller Williams Legacy Realty
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