You think you can beat your competitors by simply offering more services than they do to their customers, right? But that’s until you hear this conversation with Rick on the Real Estate Sessions podcast today. In his words, “Don’t fool yourself for a minute to think you’re gonna do more than the average agent and everything in real estate.” Instead, offer little but offer it best. Do what you can with sincerity, responsibility, and discipline.
Rick is a US Navy veteran who also worked with law enforcement – a position he felt completely out-of-place with – before venturing into real estate. Though joining the Navy was never a conscious choice, it taught him a bunch of lessons on responsibility, discipline, and honesty, which he uses in his life and business even after becoming a real estate investor today.
In today’s episode, Rick explains what he’s learned about real estate investing, including marketing analysis, work habit creation, customer service, and the huge importance of confidence in the industry. He reaffirms that the whole real estate market could bring down your confidence at times, and that what you need to do then is anything that would gain you your real self back. You’ll learn about Rick’s foolproof 4 BASIC stats to know about the state of the market at any given time, among other things. Tune in to hear more about it!
Success Clues:
Meet The Guest!
Rick DeLuca is a Western Regional Owner at EXIT Realty. He has owned the Rick DeLuca Seminars for 34 years now!
Time Stamps
[00:24] Intro
[01:03] Meet Rick Deluca
[02:07] Rick’s experience growing up in LA
[06:49] Rick’s experience serving in the Navy
[08:04] Getting into the Navy – Rick recollects how mature/ informed he was about his job and its relevance when starting
[10:23] On deciding to do something different and how the decision turned out
[12:19] Getting into law enforcement (becoming a detective at 27) and then into real estate: the journey
[17:03] Why your service department is more important than the sales department
[17:54] Achieving success in real estate + the factors that enabled him to do that
[20:02] The toughest part about a hot market is if you’re not careful, you’ll end up creating bad work habits.
[21:24] Do more than the average agent after identifying what the average agent does
[23:32] Rick says the quality of your listing presentation, or the physical packaging of your presentation matters incredibly in your real estate deals. The higher the quality, the higher the perceived value of the content and the sender (you).
[24:41] Delivering your listening presentation to the client’s place of employment rather than their home
[25:42] Rick’s period working as a trainer/coach/educator
[26:50] Getting national recognition for high company productivity
[28:31] Do fewer things than most agents do but do whatever you do, well
[30:14] The number one thing that happens in the real estate market is it wreaks havoc on your confidence
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Episode 234 - Jay Quigley, Florida Executive Realty and Secretary, Greater Tampa Realtors
Episode 233 - Amy Paternite, Coldwell Banker, NRT
Episode 232 - Jason Schmidt, President - Stockworth Realty Group
Episode 231 - Rob Hahn, Founder of 7DS Associates
Teri Conrad of Zillow Group and Canada's Connection with Zillow
Ben Whetstone of Keller Willams South Shore on Team Building Early in the Real Estate Career
Mark Armstrong, CEO of Rate My Agent Talks Transparency in the Real Estate Transaction
Episode 227 - Emily Chenevert, CEO Austin Board of Realtors
Episode 226 - Jess Lenouvel - Taking Your Real Estate Business from Six Figures to Seven
Episode 225 - Beate Jones, CEO - Royal Palm Coast Realtor Association
Episode 224 - Krista Mashore, Krista Mashore Coaching
Episode 223 - Melissa Case, Manager, Social Community, Campaigns and Content at Citrix
Episode 222 - Doug Loyd, Broker/Owner Florida Executive Realty
Episode 221 - Ryan Rodenbeck, Owner/Broker - Spyglass Realty
Episode 220 - Brad Inman, Chairman of the Board at Inman
Episode 219 - Marc Davison, Chief Creative Officer - 1000watt
Real Estate Sessions Rewind - Andrew Flachner, Co-Founder and President, RealScout
Real Estate Sessions Rewind - Shelley Zavitz, Hasson Company Realtors
Episode 218 - Michele Herndon - Partner Ben Kinney Team Tampa
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