You think you can beat your competitors by simply offering more services than they do to their customers, right? But that’s until you hear this conversation with Rick on the Real Estate Sessions podcast today. In his words, “Don’t fool yourself for a minute to think you’re gonna do more than the average agent and everything in real estate.” Instead, offer little but offer it best. Do what you can with sincerity, responsibility, and discipline.
Rick is a US Navy veteran who also worked with law enforcement – a position he felt completely out-of-place with – before venturing into real estate. Though joining the Navy was never a conscious choice, it taught him a bunch of lessons on responsibility, discipline, and honesty, which he uses in his life and business even after becoming a real estate investor today.
In today’s episode, Rick explains what he’s learned about real estate investing, including marketing analysis, work habit creation, customer service, and the huge importance of confidence in the industry. He reaffirms that the whole real estate market could bring down your confidence at times, and that what you need to do then is anything that would gain you your real self back. You’ll learn about Rick’s foolproof 4 BASIC stats to know about the state of the market at any given time, among other things. Tune in to hear more about it!
Success Clues:
Meet The Guest!
Rick DeLuca is a Western Regional Owner at EXIT Realty. He has owned the Rick DeLuca Seminars for 34 years now!
Time Stamps
[00:24] Intro
[01:03] Meet Rick Deluca
[02:07] Rick’s experience growing up in LA
[06:49] Rick’s experience serving in the Navy
[08:04] Getting into the Navy – Rick recollects how mature/ informed he was about his job and its relevance when starting
[10:23] On deciding to do something different and how the decision turned out
[12:19] Getting into law enforcement (becoming a detective at 27) and then into real estate: the journey
[17:03] Why your service department is more important than the sales department
[17:54] Achieving success in real estate + the factors that enabled him to do that
[20:02] The toughest part about a hot market is if you’re not careful, you’ll end up creating bad work habits.
[21:24] Do more than the average agent after identifying what the average agent does
[23:32] Rick says the quality of your listing presentation, or the physical packaging of your presentation matters incredibly in your real estate deals. The higher the quality, the higher the perceived value of the content and the sender (you).
[24:41] Delivering your listening presentation to the client’s place of employment rather than their home
[25:42] Rick’s period working as a trainer/coach/educator
[26:50] Getting national recognition for high company productivity
[28:31] Do fewer things than most agents do but do whatever you do, well
[30:14] The number one thing that happens in the real estate market is it wreaks havoc on your confidence
Episode 253 - Michael LaFido - Founder, Marketing Luxury Group
Episode 252 – Scott Shapiro, Client Partner – Industry Relations, Facebook
Episode 251 – John Barkett, Owner/Broker – Barkett Realty
Episode 250 – Stefan Swanepoel, CEO – T3 Sixty
Episode 249- Mike Simonsen, CEO of Altos Research discusses the Entrepreneurial Spirit and Hacking Happiness
Episode 248 – 5th Anniversary Episode – Bill and Sean Carpenter Reminisce About the First Five Years
Episode 247 – Lindsay Dreyer, Owner/Broker – City Chic Real Estate
Episode 246 – Pam Blair, Owner – YogaBug Real Estate
Episode 245 - Amy Karol, The A-Team with Coldwell Banker
Episode 244 - Jessica Swesey, Partner and Chief Copywriter, 1000watt
Episode 243 - Peter Schravemade, Strategic Relationships Manager - BoxBrownie
Episode 242 - Maya Paveza, Writer/Marketer - Happy Grasshopper
Episode 241 – Avery Carl, The Short Term Shop
Episode 240 - Cliff Long, CEO - Orlando Regional Realtor Association
Bonus Episode - "The UnderWriting is on the Wall" with Jane Floyd, NFM Lending, Julie Scott, Movement Mortgage and Tammy Boldt, Homeowners Financial Group
Episode 239 - Linda Hobkirk, RE/MAX Real Estate Results
Bonus Episode - "Activity Breeds Activity" Panel discussion with Tiffany McQuaid, Michele Herndon, and Anthony Malafronte
Episode 238 - Nicole Mickle - Mainframe Real Estate
Episode 237 - Josh Summers, CEO - REALTORS Association of Lake and Sumter Counties
Episode 236 - Neal Oates, Broker/Owner World Renowned Real Estate
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