In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
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#174: How You're Sabotaging Your Business With These 5 Toxic Mindsets
#173: Should You Just Quit?
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#171: The Freelancer's Guide To Passive Income And Smart Personal Finances | With Graham Cochrane
#170: The 5 Types Of Follow-Ups That Will Help You Double Your Income | With Mark Eckert
#169: Earning $10k+ Per Month With A Productized Service (And Only 2 Hours Of Work) | With Brian Casel
#168: Atomic Habits for Freelancers: Growing Your Snowball
#167: How To Hire An Incredible Assistant Who Will Transform Your Business
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#165: Pricing Strategies From The CEO Of A Billion-Dollar Business | With Mike McDerment
#164: How To Stair-Step From Freelance Income To Passive Income | With Austin Hull
#163: How To Attract (And Close) High-Budget Clients | With Jay Clouse
#162: The Six Figure Photographer's Key To Closing More Sales | With Ben Hartley
#161: The Top 9 Mistakes Freelancers Make When Getting Started
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#159: How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce
#158: Breaking 6 Figures Within Two Years Of Moving To A Brand New City | With Rodrigo Tasca
#157: The Three Marketing Methods ALL Freelancers Need to Know About
#156: Modern Marketing For Creatives | How Matt Ramsey Built A Vocal Coaching Empire
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