In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#140: Business Basics: Why Cashflow Is Crucial, And How To Manage It Properly In Troubling Times
#139: The 4 Most Important Requirements For Naming Your Business
#138: The 4 Audio Business Models, The Pros And Cons Of Each, And How To Avoid "The Death Zone" | The 6FHS Business Quadrant
#137: How To DeF*ck Your Marketing Message With A "Before & After Transformation"
#136: How You Can Make Marketing 10x Easier By Using "The Motown Model" (Another Blue Ocean Niche)
#135: Why COVID Is The Final Nail In The Coffin For Most Old-School Studios (And What That Means For Home Studios)
#134: The 5-Step Process For Go-Giver Marketing (And Why It's The Best Way To Market Your Studio)
#133: The Keys To A Six Figure Mastering Studio | With Chris Graham And Mike Indovina
#132: Turn More Quote Requests Into Clients By Implementing These 5 Systems
#131: How To Set Up Your Instagram Account For Success | With Brandon Brown Of Media Whisper
#130: My $250,000 Lesson On Marketing
#129: How Mark Eckert Is Running A Thriving Pop Production Studio (Despite Being Stuck At Home)
#128: Big Picture | Why Mindset Is The Key To Your Business Surviving
#127: 5 Things Every Studio Should Do NOW To Take Advantage Of Slow Times
#126: How Struggling Studios Can Adapt To The COVID-19 Crisis
#125: How To Build An Online Recording Studio That Employs 30+ Engineers - With Joe Wadsworth
#124: The Virus-Resistant Audio Business | A Full-service Podcast Agency - With Launchpod Media
#123: Two Idiotic Things We Need To Stop Doing If We Want A Better Business (And Life)
#122: Why It's Time For You To FINALLY Hire Someone
#121: How To Double Your Conversion Rates By Turning More Quotes Into Customers
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Great Expectations
Frankenstein
Under The Cover
How to Decorate