In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#60: How To Build A Kickass Portfolio (And Get The Most Out Of It)
#59: How To Build An Audio Career 100% Online From Anywhere In The World: With Austin Hull
#58: The 3 Roads To 6 Figures (Choose Wisely)
#57: How Recording Studios Can Get (and Stay) Out Of Debt
#56: Three Fundamentally Different Business Beliefs That Will Make Or Break You
#55: Can You Have A Successful Career By Ripping Off Other Producers?
#54: What Drug Dealers Can Teach Recording Studios
#53: The Six Figure Home Studio's Guide To Gear (For Recovering Gear Addicts)
#52: Why Every Home Studio Owner Should Have A "Do NOT Do" List
#51: Why Are Audio Engineers So Bad With Relationships?
#50: Help! My Clients All Want To Do Their Own DIY Recordings
#49: How To Answer THE Most Important Question: Why Should Someone Hire You?
#48: Side Hustles You Can Use To Transition Out Of Your Day Job (And Into Full-time Audio)
#47: How Every Single Studio Can Build A "Referral Team" For Free
#46: Graham Cochrane Teaches Us How One Free Source Of Marketing Can Change Your Business Forever
#45: How Studio Owners Are Multiplying Their Income And Minimizing Their Headaches Using The 80/20 Principle
#44: The Three Awkward Client Conversations You Cannot Skip If You Want To Enjoy Your Career In Audio
#43: How To Get More Clients For Your Studio (Part 2)
#42: How To Get More Clients For Your Studio (Part 1)
#41: Why It's Important To Have Small, Measurable Goals For Your Studio - Lessons From The Chinese Bamboo Tree
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