In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#42: How To Get More Clients For Your Studio (Part 1)
#41: Why It's Important To Have Small, Measurable Goals For Your Studio - Lessons From The Chinese Bamboo Tree
#40: How We Use Checklists To Boost Our Income, Creativity, And Consistency
#39: What Fortnite, PUBG, and Other Video Games Can Teach Us About Running A Successful Business
#38: 10x Your Business By Identifying And Eliminating Your "Single Point Of Failure"
#37: The Niche Domination Checklist - Implement This Into Your Business ASAP!
#36: Sync Licensing: The Gateway To Passive Income For Audio Entrepreneurs - With Travis Terrell
#35: The Secret To Happier Clients, Fewer Revisions, And Faster Projects
#34: What Does The Future Hold For The Recording Industry?
#33: 5 Studio Niches Ripe For The Taking
#32: The 5 Types of Audio Income
#31: Overcoming Self-Doubt, Imposter Syndrome, And A Lack Of Self-Confidence In The Studio
#30: 11 Highly-Effective Negotiation Tactics Any Audio Professional Can Use
#29: 12 Amazing Tools To Help You Run A Profitable Home Studio
#28: Warren Huart: Advice From A Multi-Platinum Producer With 196,000 YouTube Subscribers
#27: Saving Over $3,000 Per Month By “Downsizing To Profitability”: Matt Boudreau’s Story
#26 Systems You Can Implement TODAY In Order To Help Your Business Run More Efficiently
#25: What If You Were Starting Over In A New City WITHOUT Friends, Connections, or Gear?
#24: 10 Ways To Wow Your Clients And Keep Them Coming Back For Life
#23: Why You MIGHT Need To Advertise Your Studio
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