In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#22: How Emily Got Hundreds Of Clients By Combining Two Passions To Create Her Niche
#21: The One Thing That Will Guarantee Your Studio's Failure
#20: Should You Quit Your Dayjob To Start Recording Full Time?
#19: n00b Website Mistakes That Will Choke Out Your Business
#18: It’s Tax Season: Don't F*ck This Up
#17: The 5 Stages Of A Successful Recording Career
#16: How To Avoid Nightmare Clients By Watching For These 8 Red Flags
#15: How To Conquer Burn Out And Prevent It From Ruining Your Career
#14: Social Skills: If You Don't Get This Right, Your Home Studio May Pay The Price
#13: How Social Skills Helped Billy Decker Dominate The Nashville Mixing Scene
#12: How To Choose a Profitable Niche For Your Studio
#11: How To Earn More From Your Studio (Without Raising Your Rates)
#10: Keep Clients From Ruining Your Life Using These 7 Boundaries
#9: The 7 Crucial Habits That Will Help Your Business Grow
#8: Why Marketing is NOT The Solution For Most Struggling Home Studios
#7: CRM: Billion-Dollar Companies Use This Software, and So Should You
#6: The Business of Running A Home Studio Business (Part 2)
#5: The Business of Running A Home Studio Business (Part 1)
#4: How To Get More Online Reviews For Your Studio (And Stand Out From Your Competitors)
#3: The Journey From His Parent's Basement, To Depression, To A Six Figure Home Studio - Brian Hood
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