In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
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#239: She Used Puppet Shows And Sea Shanties To Grow Her Agency To $500,000 Per MONTH | With Becca Kingsbury
#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão
#237: The Creative Who Cracked The SEO Cheatcode (And Gets 1 Million Website Visitors Per Month) | With Jacob Cass
#236: 5 Sets Of Skills Every Freelancer Should Be Improving | Full Stack Freelancer Pt. 2
#235: Why You DON'T Need To Be A Better Creative in 2023 | Full Stack Freelancer Pt. 1
#234: 9 Lessons I Learned While Building A New 6-Figure Income Stream In 2022
#233: She Grew Her Freelance Business From $0 To $20k/mo In Under 4 Years | With Lydia Kerr
#232: The 11 Must-Have Tools For Growing And Running A 6 Figure Creative Business In 2023
#231: 6 Ways To Get More Clients In An EXTREMELY Competitive Industry
#230: Dynamic Pricing: The Secret Weapon Clever Freelancers Are Using To Maximize Their Income
#229: Raise Your Gosh Darn Rates.
#228: The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series
#227: Your Feast-Or-Famine Roller Coaster: Three Reasons Why Freelancers Never Escape This Vicious Cycle
#226: 6 Client Boundaries To Keep You Healthy, Happy, Stress-free, And Profitable
#225: How To Build Your Own Client Acquisition Machine (And Make 2023 Your Best Year Ever)
#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing
#223: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
#222: The Secret Weapon For 6 Figure Freelancers: Email Marketing
#221: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
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