In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma.
Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years.
Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be?
Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart.
The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be.
In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/259
#330: What’s Working Now For Client Acquisition (A Guide For Freelancers)
#329: The 5 Major Pricing Mistakes That Keep You Broke
#328: I Paid Alex Hormozi A Bunch Of Money To Spend A Day With Him
#327: Mastering The Art Of Self-Promotion | The Lead Generation Series
#326: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series
#325: The Secret to Consistent Clients | The Lead Generation Series
#324: The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series
#323: How To Build Your Own Client Acquisition Machine (And Make 2025 Your Best Year Ever)
#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
#321: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin
#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
#319: How To Attract Your Dream Clients | The Client Acquisition Series
#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series
#317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series
#316: Contracting Is For Suckers | There’s A Better Way To Freelance
#315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer
#314: How to Find the Right Balance Between "Niching Down" and "Maximizing Value"
#313: Case Study: The Solo Freelancer Earning $1 Million Per Year
#312: How To Stop The "Feast Or Famine Cycle"
#311: The 4 BIGGEST Things That Will Help You Charge More
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