Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Kul Singh’s method for elevating the agent experience with REA Group hinges on a simple but effective principle of doing and being “better”.
As today’s guest on the Elevate podcast, hosted by Samantha McLean, the Chief Customer Officer reveals the three pillars REA Group will focus on this year – better customer experiences, better employee experiences and better business growth.
He takes a deep dive into the transformative strategies that set the stage for customer satisfaction and agent success, including a new focus on streamlining onboarding, and how this intersects with what buyers and sellers want in today’s market – price transparency and data security.
Kul also analyses 2023’s market shifts, the positive outlook for this year and how agents can harness these changes to not only meet, but exceed, their own clients’ expectations.
Sam and Kul also dissect the ethos behind Ready24, and how this initiative and the prestigious AREA Awards go beyond accolades to foster a culture of excellence and philanthropy among real estate professionals, and how each can help agents better build their brand and engage more with real estate consumers.
“If we come down to the fundamentals on what consumers are looking for, they want prices on listings and 70 per cent of them say they skip past listings without them. That’s not good for us. That’s not good for our customers.” – Kul Singh
Sam and Kul also discuss:The post Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more. appeared first on Elite Agent.
Confronting your fears: The top 10 fears of real estate agents, and how to overcome them, with Dan Argent
Michelle Stephens on standing out from the crowd, believing in yourself when you’re young and achieving success as a volume agent
Agency of the Year: Alex Ouwens and Nathan Casserly on overcoming adversity, making shared leadership work and the power of showing vulnerability as a leader
The closer: Josh Tesolin on extreme work ethic, an auction-only approach and growing team culture
The Leadership Diaries: Gavin Lloyd on empowering sales teams, building resilience and navigating a changing market
Standing out: Will Gosse on how BresicWhitney created a story brand, broke through the noise and built a loyal following.
Show time: Maz Farrelly on how to stand out from the crowd in real estate, what effective branding looks like and why smiling might earn you more money
Absolute Integrity: Bill Malouf on how succeed in slower markets, strengthening your weaknesses, and building career longevity
Future Crunch: Tané Hunter and Rhea Mercado on becoming more adaptable, active optimism and how technology is changing the world
Defining value: Mark Carter on articulating your unique worth, why you need to invest in people and the importance of the human touch
Superpowers: Jeff Turner on how AI is changing businesses, how real estate will benefit and why ‘play’ is necessary in a fast-changing world
Money, money, money: Dan Argent on planning your financial future, the once-in-a-decade opportunity for agents and how to pay off a mortgage in under five years
Finding your tribe: Tim Duggan on building an agency people adore, creating strong communities and turning good ideas into great ones
Talent Magnet: Brock Fisher on How to attract, train, and retain top property managers for your agency
The opportunity ahead: Mark McLeod on growing your business in a soft market, nurturing leads and how to improve profitability
Crunch time: Evan Thornley on the real reason property prices are unaffordable, fixing the housing crisis and what the downturn means for agents
The Deal: Marty Fox on building a brand on social media, selling luxury property and how to launch your career
Building an audience: Joel Maher on the power of social media, building trust and the most effective strategies in 2023
Investing ahead of the curve: Mark Kentwell on investing in yourself, the power of auctions and taking the next step as an agent
The Leadership Diaries: John Foong on how to be a hands-off leader, finding great people and work-life balance in a C-suite role
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