Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Kul Singh’s method for elevating the agent experience with REA Group hinges on a simple but effective principle of doing and being “better”.
As today’s guest on the Elevate podcast, hosted by Samantha McLean, the Chief Customer Officer reveals the three pillars REA Group will focus on this year – better customer experiences, better employee experiences and better business growth.
He takes a deep dive into the transformative strategies that set the stage for customer satisfaction and agent success, including a new focus on streamlining onboarding, and how this intersects with what buyers and sellers want in today’s market – price transparency and data security.
Kul also analyses 2023’s market shifts, the positive outlook for this year and how agents can harness these changes to not only meet, but exceed, their own clients’ expectations.
Sam and Kul also dissect the ethos behind Ready24, and how this initiative and the prestigious AREA Awards go beyond accolades to foster a culture of excellence and philanthropy among real estate professionals, and how each can help agents better build their brand and engage more with real estate consumers.
“If we come down to the fundamentals on what consumers are looking for, they want prices on listings and 70 per cent of them say they skip past listings without them. That’s not good for us. That’s not good for our customers.” – Kul Singh
Sam and Kul also discuss:The post Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more. appeared first on Elite Agent.
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Maximum impact: Tristan Lovell on the untapped power of your database; how to find it, use it, and gain more listings
No luck about it: Million Dollar Listing’s Matt Altman on work ethic, mindset, and how he and his brother went from zero to real estate heroes
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
Content that is king: News Corp Australia’s Claire Bradley on creating engaging content, using it to best effect, and 15 great ideas you can implement now
Relevance through reinvention: Lyndall Allan on how to refresh your approach, re-establish your relevance, and what it takes to go out on your own
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
Spotlight on commercial: The Australian’s Ben Wilmot on the real estate world of pubs, retail and corporates; the big trends emerging; and surprising investor shifts
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
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