Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click.
From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases.
We'll explore why it's not just about selling but building trust with potential customers and how the first impression your site makes can be the deal-breaker.
Overview
00:00 Entrepreneur call-in show with experts advising.
05:57 LinkedIn for B2B, Facebook for inspiration, Google Ads.
07:24 Embraces marketing, but could live without social media.
11:24 Ensure clear, direct messaging on website landing.
13:21 Focus on customer-centric design, not personal preference.
19:02 Repurposed Irish sheep blog for better traffic.
22:19 Overbooked venue, enjoyed parent's restaurant, shared discovery.
24:12 Assessing strategy effectiveness of client's Facebook group.
29:14 "New leader, marketing strategy, customer engagement, growth."
32:43 Working behind the scenes, adding more content.
How three successful TikTokers use social video to sell tours
TP Coffee Talk: What's been happening in the tours & activities industry?
Putting Vulnerability and Empathy at the Heart of Your Tour Business Strategy (w/ Kyle Campbell of Sudden Journeys)
Maintaining Profit Margins and Growth in High-Demand Destination
Content Marketing Strategies to Grow Your Tour Business
Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators
Charting Growth: Strategies for Growing Your Tour Business - 261
Scaling Your Tour Business: Innovations and Strategies for Modern Entrepreneurs
Best Practices for Building a Healthy & Inspired Team (w/ Peter McGovern)
Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)
How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)
Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off)
Tourpreneur Call-in Show: Business Growth and Marketing
Enhancing Tourism with AI: Collaboration, Differentiation and Revenue Optimisation
The Tourpeneur Call-in Show
The Power of Flexibility & Values: Jen Fein on Sustainable Growth in the Travel-Tech Industry
The Art of Crafting 'Awe': The Psychology of making lasting tour memories (w/ Psychologist Dacher Keltner)
Taking Brands from the Ordinary to the Extraordinary, with Catherine Warrilow
IMPACT Series: "Stories can heal us": How Mercat Tours Impacts their Team & City
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