Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click.
From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases.
We'll explore why it's not just about selling but building trust with potential customers and how the first impression your site makes can be the deal-breaker.
Overview
00:00 Entrepreneur call-in show with experts advising.
05:57 LinkedIn for B2B, Facebook for inspiration, Google Ads.
07:24 Embraces marketing, but could live without social media.
11:24 Ensure clear, direct messaging on website landing.
13:21 Focus on customer-centric design, not personal preference.
19:02 Repurposed Irish sheep blog for better traffic.
22:19 Overbooked venue, enjoyed parent's restaurant, shared discovery.
24:12 Assessing strategy effectiveness of client's Facebook group.
29:14 "New leader, marketing strategy, customer engagement, growth."
32:43 Working behind the scenes, adding more content.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Special Announcement - Daily Dose of Inspiration for Tour Operators.
APAC Arival 2019: Roundtable on the Future of In-Destination in Asia
Who are Checkfront and how can they help your tour business? Round Table
APAC Arival 2019 - Responsible Tourism as Company Culture & Habit
APAC Arival 2019 - Roundtable: DMOs & the State of In-Destination in Asia
Arival Orlando attendees tell us what they thought of the event (and major takeaways) 33
APAC Arival 2019 - CEO of I Love Asia Tour Lien Nguyen is on a mission to empower women across Vietnam
APAC Arival 2019 - So you have made a profit. What’s next? How do we grow?
YouTube tips for Tour Operators. How Rob generates 90% of his bookings from YouTube. (32)
APAC Arival 2019 - The Power of Passion (Plus Some Hawker Chicken & Rice)
APAC Arival 2019 - Is the multi-attraction pass optimized for operators in APAC?
How do I promote my specialty tours? - Ask the Expert (31)
APAC Arival 2019 - Why This Online Brand Delivers Offline Experiences
APAC Arival 2019 - Tour Operators have their say on the big challenges and trends shaping their decisions today and tomorrow.
How Erik built a tour operator business from scratch (and how he sold it.)
APAC Arival 2019 - Understanding the Muslim Traveler
APAC Arival 2019 -The View from Google with Eugenie Lam
How Jeremy turned his passion for NYC into a tour business. (29)
APAC Arival 2019 - Roundtable: There's No Such Thing as Asia
APAC Arival 2019 - What you need to know about the Indian traveller
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