Under the Influence with Terry O’Reilly
Society & Culture
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant become illegal?
We’ll explore the history of cannabis.
We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)
Which high-end retail stores are now selling expensive cannabis paraphernalia.
And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.
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S4E08 (Archive) - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
S4E06 (Archive) - Marketing Hit Songs
S4E05 (Archive) - Selling The Moon, Part II
S4E04 (Archive) - Selling The Moon, Part I
S4E03 (Archive) - Selling Ugly
S4E02 (Archive) - Controversy Advertising
S4E01 (Archive) - Strange Brands
S3E25 (Archive) - Dear Terry 2014
S3E24 (Archive) - When Brands Mock Other Brands
S3E23 (Archive) - Satisfaction Guaranteed
S3E21 (Archive) - 21st Century Brands
S3E20 (Archive) - Selling Death
S3E19 (Archive) - When Founders Are The Face of The Company
S3E17 (Archive) - Nudge: The Persuasive Power of Whispers
S3E16 (Archive) - Brand Envy 2014
S3E15 (Archive) - Terry's Bookshelf
S3E14 (Archive) - Elevator Pitches
S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
S3E11 (Archive) - Advertising Alumni
S3E10 (Archive) - Viral Videos
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