Under the Influence with Terry O’Reilly
Society & Culture
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant become illegal?
We’ll explore the history of cannabis.
We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)
Which high-end retail stores are now selling expensive cannabis paraphernalia.
And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.
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S2E09 (Archive) - Marketing Stunts
S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer
S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less
S2E04 (Archive) - Radio Is Dead: Long Live Radio
S2E03 (Archive) - Timing Is Everything
S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes
S2E01 (Archive) - Shame: The Secret Tool of Marketing
S1E25 (Archive) - Ask Terry 2012
S1E24 (Archive) - Striking Images: Matchbook Advertising
S1E23 (Archive) - It's The Little Things
S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar
S1E21 (Archive) - Books, Books, Books
S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
S1E19 (Archive) - Brand Envy 2012
S1E18 (Archive) - Colour Schemes: How Colours Make You Buy
S1E17 (Archive) - Hypertargeting
S1E16 (Archive) - Sex In Advertising
S1E15 (Archive) - Charlie Bit My Ad: When Advertising Works Too Well
S1E14 (Archive) - Mascots
S1E13 (Archive) - When Brands Houdini
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