Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 96: Joe Kinder — The Love of Projecting, Leaving a Legacy, and the Other Side of Cancellation
EP 95: Tyler Algeo — Starting a Climbing Gym in Africa, Climb Malawi, and Raising Black Sons as a White Dad
Follow-Up: Steve Bechtel — When to Stick With It, and Climbing His First 5.14 at Age 47 (Teaser)
EP 94: Nathaniel Coleman — Preparing for the Tokyo Olympics, Climbing in a Sauna, and Kendama Training
EP 93: Tom Herbert (Part 2) —How to Relax to Improve your Passat Reserves, and Tom’s Life Story
Follow-Up: Natasha Barnes — Climbing Harder in a Stronger Body (Teaser)
EP 92: Tom Herbert (Part 1) — Eating More to Train Harder, Protein Synthesis, and Carbohydrate Timing
EP 91: Craig DeMartino — Amputating His Leg to Climb Again, El Cap Stories, and Embracing a New Normal
EP 90: Josh Wharton — Onsight Tips and Tricks, Training to Flash El Capitan, and Risk Assessment as a Parent
EP 89: Q&A 3 — How My Training Has Evolved, How to Stay Strong on a Road Trip, and Life Mottos
Follow-Up: Allison Vest — ‘Throwin’ the Houlian’, Mono Training, and the Periodic Table of Elements (Teaser)
EP 88: Ben Ditto — Early Climbing and Photography, Dynafit Dangling, and Adventures With the ‘Wild Bunch’
EP 87: Alita Contreras — Learning Languages, Coaching Women to Climb Powerfully, and Translating Training Books
EP 86: Dylan Barks — Spray Wall Sessions, RMNP Rampaging, and Recovering From an Eating Disorder
Follow-Up: Steve Maisch — My Summer Training Plan, Listener Q&A, and Steve’s Go-To Training Exercises (Teaser)
EP 85: Emil Abrahamsson — Trying Hard Projects, Hangboarding Two Times Per Day, and a Career on YouTube
EP 84: Boone Speed — Training in the Hell Cave, the Grasshopper Board, and the Future of Artificial Climbing
Follow-Up: Nathan Hadley — Two Routes on The Diamond (Teaser)
EP 83: Neely Quinn — Lessons from the TrainingBeta Podcast, Nutrition Advice for Climbers, and Kids vs. Houses
EP 82: Christine Deyo — Learning Creativity, Fontainebleau Circuits, and the Role of Diversity in Route Setting
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