Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 150: Luke Mehall — How Climbing Gave Him His Life, Creating The Climbing Zine, and Sustaining Creative Work
EP 149: Steven on Kegels and Coffee — We Are Not Robots, As It Turns Out
EP 148: Alan Watts (Repost) — A Life at Smith Rock, Eating Every Other Day, and Meeting Adam Ondra
BONUS: Alita Contreras — Guerreras Film!
Announcing Merch!
EP 147: Alayna Joy — Coming out to 400k Subscribers, Queerness in Climbing, and Compulsory Heterosexuality
EP 146: Todd Perkins — The Mind-Opening Effects of Cannabis, Why Gratitude is the Key to Climbing Longevity, and Near-Death Experiences
Follow-Up: Amity Warme — Sending ‘The Honeymoon Is Over’ in a Hailstorm, and Lessons From Another Season in Yosemite (Teaser)
EP 145: Katie Lamb — Breaking Into V14, Embracing Micro Beta, and How Climbers Can Be Leaders in the Climate Movement
EP 144: Marisa Michael — Why Losing Weight Won’t Make You Climb Harder, How to Navigate Food, and Intuitive Eating
EP 143: Matt Heyliger — Tissue Capacity vs. Biomechanics, Why Mobility Comes Before Strength, and the Eyeball Story
EP 142: Aidan Roberts — Training for Alphane V17, the Power of Replicas, and Embracing Your Style
EP 141: Robbie Phillips — Exploring Scottish Sea Cliffs, Keeping Things Fun, and Capturing Memories Through Filmmaking
EP 140: Tommy Caldwell — Undone Lines on El Cap, Father-Son Relationships, and Exploring the Limits of Human Endurance
EP 139: Lynn Hill — Breaking Barriers in Climbing, How to Find Self-Belief, and Challenging Social Norms
EP 138: Q&A 6 (feat. Taylor Fragomeni) — Ways to Improve Your Climbing if Access is Limited, and More Patron Questions
Follow-Up: Ned Feehally — More Beastmaking Questions, and Longer Hangs for Long-Term Strength Gains (Teaser)
EP 137: Drew Ruana & Cameron Hörst — Lessons from Recent Sends, Training for Bouldering vs. Sport Climbing, and Leveling Up to V18 and 5.15c
EP 136: Dan Varian — High Angle Crimps, Silver Bullets in Finger Strength, and How to Activate Lazy Fingers
EP 135: Alice Hafer — How to Train Your Mind Muscle, Tips for Staying Motivated, and Box Jumps for Power
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