Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 230: Emma Hunt (Olympian) — Why Speed Climbing is Legit, the Mental Game & Strategy of Racing, & Chasing World Records
EP 229: Shauna Coxsey (Olympian) — Climbing Harder After Pregnancy, Motivation vs. Commitment, and Letting Kids Be Themselves
EP 228: How to Easily Improve Your Flexibility for Climbing — Josh Hadley (Lattice Training)
EP 227: Nature Climbing — How to Prep Your Skin for a Trip, Hangboarding on Granite, and Building a Brand You Are Proud Of
EP 226: Justen Sjong — How to Master ANY Technique, Send Faster, & Float on the Wall With ‘The Climbing Sensei’
EP 225: Steven Gets His Dream Home Wall! | ft. Tony Bell and David Bress, Founders of Revival Climbing Coalition
EP 224: Jana Švecová — Pushing the Limits of Female Bouldering, Finding Silver Linings When Injured, and Chasing a Lifetime Goal
EP 223: Aidan Roberts — Navigating Pro Climbing, Establishing His Two Hardest Boulders, and Glimpsing Mastery
EP 222: Paul Houghoughi — How to Bulletproof Your Knees, Strengthen Your Shoulders, and Maintain a Happy Neck
EXTRA: Keenan Takahashi — Mustache Q&A, Highballing Near Misses, and Japanese Climbing Culture
EP 221: Keenan Takahashi — ‘The Gold Standard’, Learning From Limit Moves, and the Origin Story of ANTIGRAV
EP 220: Alannah Yip (Olympian) — Alopecia, Finding Power Beyond Hair Loss, and Her Fight Against Disordered Eating
EP 219: Fitz Cahall (The Dirtbag Diaries, Climbing Gold) — A Lifetime of Storytelling, Taking Authorship of Your Time, and Being Pro But Not Fancy
EP 218: Mat Wright — Sending One of the World's Hardest Trad Climbs, 'Rhapsody' E11
EP 217: A Masterclass in Relieving Stress, Sleeping Better, & Improving Focus Using Self-Hypnosis — Dr. David Spiegel (Stanford Psychiatrist)
EXTRA: Maddy Cope — A Masterclass in Endurance Training
EP 216: Maddy Cope — Erase Your Bucket List, Embrace Discomfort, and Discover the Joy of Missing Out
EP 215: Nathan Williams — Lessons From 100+ Days on a V17, the Simplest Way to Get Strong Fingers, and Static Shenanigans
EP 214: How to Find Contentment in Your Climbing, Banish Shame, and Send Harder Than Ever — Neely Quinn (TrainingBeta, Life Coach)
EP 213: Simon Lorenzi — Three V17s, the Fascinating Story Behind ‘Soudain Seul’, and Dream V18 Projects
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