Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 131: Ryan Devlin — Life as a TV Actor, Progressing From 11b to 12c in a Year, and How Pro Climbers Relate to Struggle
EP 130: Stian Christophersen & Martin Mobråten — Writing The Climbing Bible, Finger Strength vs. General Strength, and Strategies for Improving Technique
Follow-Up: Matt Fultz — How to Train for the Hardest Crimp Boulders in the World (Teaser)
EP 129: Dorian Evers — How to Navigate Different Stoke Levels in Your Relationship, and Getting Vulnerable with Your Partner
EP 128: Callie Joy Black — Training During Pregnancy, Climbing Hard with Kids, and Being Your Own Project
Follow-Up: Steve Maisch — My Summer Training Plan, and How to Get Stronger on the Moonboard (Teaser)
EP 127: Jesse Firestone — Bouldering Tactics, Quantum Leaps, and Non-Physical Factors That Affect Our Performance
BONUS: Michelle LeBlanc — An Upcoming 2SLGBTQ+ Pride Event in Squamish
S1E2: The Great Equalizer (Repost from The American Climbing Project)
EP 126: Devin Dabney — Getting Uncomfortable, How Climbing Saved His Life, and How Competition Makes Us Better
Follow-Up: Alita Contreras — Sending Her First 5.14a, and Training With Lattice (Teaser)
EP 125: Zofia Reych — The Heritage of Climbing, Breaking Down Gender Roles, and What It’s Like to Be Autistic
EP 124: Karly Rager — Mental Strategies for Developing Focus, Learning vs. Performing, and Building a Coaching Business
EP 123: Magnus Midtbø — The Hard Work Behind Success, Go-To Climbing Workouts, and Takeaways from Training with Adam Ondra
Follow-Up: Chad Andrews — The Pros and Cons of Living on the Road to Climb, and Having a Healthier Relationship with Money (Teaser)
EP 122: Jared Vagy — How to Prevent Knee, Shoulder, Elbow, and Finger Injuries as Climbers
EP 121: Carol Simpson — Being a Girl in the South in the 1950s, Yoga as the Fountain of Youth, and Ageism in Climbing
EP 120: Lea Volpe — The World of Paraclimbing Competitions, How We Perceive Wheelchairs, and Empathy in Coaching
EP 119: Carrie Cooper — Thinking of Ourselves as Athletes, Research in Climbing, and Mobility and Warming Up
EP 118: Chad Andrews Interviews Steven Dimmitt — Repost from the Clipping Chains Podcast
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