Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 209: Graham Zimmerman — Going to the Mountains to Learn, the 100-Year Plan, and Imperfect Advocacy
EP 208: Jesse Grupper — Optimistic Training, Last Place to Olympian, and Leveling Up His Bouldering
SEND ALERT: Will Bosi — ‘Return of the Sleepwalker’ V17, and What He Plans to Try Next!
EP 207: Paul Houghoughi (The Climbing Physio) — How to Rehab Finger Injuries, Build Bulletproof Wrists & Elbows, and Never Get Injured Again
EP 206: Building a Perfect Replica of ‘The Big Island’ V15, Training on Your Projects, and the Ideal Circuit — Charlie Schreiber Returns
SEND ALERT: Kai Lightner — ‘Life of Villains’ 9a, Not Rushing the Process, and Building Jamaica’s First Climbing Wall
EP 205: Adrian Vanoni — Finger Crack Wizardry, Blue Collar Sending, and Lucid Dreams About Beta
EP 204: Anak Verhoeven — How to Build 9a Endurance, Why Motivation Trumps Fancy Facilities, and Being Public About Her Faith
EP 203: Jakob Schubert — World Champion to 9c and 9A, Adam Ondra’s Risky and Efficient Style, and Failing on ‘Sleepwalker’
SEND ALERT: Jon Cardwell — Establishing ‘Wind Up Bird’ 5.15b, and Uphill Athlete Training
EP 202: Tyler Nelson Returns — How to Get Stronger Fingers, Habits to Prevent Injuries, and Why Climbers Shouldn’t Train Like Gymnasts
EP 201: James Pearson — The Full Redemption Story, Proposing the Mythical Grade of E12, and Climbing Harder After Kids
EP 200: Brooke Raboutou — An Olympian’s Mindset, Dancing on the Wall, and Competing Against Your Friends
EP 199: Will Anglin & Matt Jones — A Masterclass in How to Progress Your Climbing
EP 198: Travis Tameirao — The Day His Life Changed Forever, Climbing V10+ With an Artificial Knee, and Taking the Wheel
EP 197: Melina Costanza Returns — Harnessing the Power of Nerves, Praising Your Effort, and Choosing Good Over Perfect
EP 196: Pete Whittaker — Chasing the Hardest Cracks in the World, Embracing the Suck, and Futuristic Desert Projects
EP 195: Matt Segal Returns — The Recipe for a Peak Year, Cooking Tips, and High Summits and Higher Grades
EP 194: Will Anglin — Why We Should Treat Climbing Like Baseball, and the #1 Thing All Climbers Should Do
EP 193: Mat Wright — Risking It All to Send, The Power of Specific Goals, and Relaxing Hard to Climb Harder
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