Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 250: John D'Amato & The Delta Project
Episode 249: Mark Anthony Lee & Willie Covington
Episode 248: Andrea Staten
Episode 247: Mick Kolassa & The Taylor Made Blues Band
Episode 246: Dr. Feelgood Potts & Sheba Potts-Wright
Episode 245: Minister Suhkara Yahweh (Sweet Willie Wine)
Episode 244: The Italian Job & The Juke Joint Allstars
Episode 243: Scott Bomar & Howard Grimes
Episode 242: Tom Graves on Robert Johnson
Episode 241: The Talented Daughter of Eddie Taylor. Brenda
Episode 240: Keith Douglas & Duwayne Burnside
Episode 239: Ms. Zeno The Mojo Queen
Episode 238: Mick Kolassa
Episode 237: Big T & Johnny Drummer
Episode 236: Sharde Thomas and The Rising Star Fife & Drum Band
Episode 235: Walking East & West with Pops Fountaine
Episode 234: Frank Monteleone & Blind Mississippi Morris
Episode 233: Gee Whiz, It's Carla Thomas
Episode 232: Stepping Off The Mothership with Harold Beane
Episode 231: The Architects of Memphis Music
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