Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 230: The Customer Service Blues
Episode 229: The Seven Year Itch
Episode 228: In The Absence of Reason
Episode 227: Suffer The Children
Episode 226 - Massimo Bevilacqua Is A Machine
Episode 225: A Conversation with Robert Allen Parker
Episode 224: The Delta Project and Uncomfortable Statements
Episode 223: How To Lose an Election with Kieran Hilbert & Friends
Episode 222: This is America & Robert Kimbrough, Sr
Episode 221: Kids These Days and Kenny Brown
Episode 220: Liz Mandeville Plus, Talking Dirty with Siri
Episode 219: The Software Blues with Watermelon Slim & The Workers
Episode 218: An Evening with Howard Grimes
Episode 217: A Numbers Game and Something Better & Sara Williams
Episode 216: No Foolin' & The Memphis Snake Doctors
Episode 215: It Is Smart Radio, Damnit & The Daddy Mack Blues Band
Episode 214: From The Hill Country with Trenton Ayers & Cedric Burnside
Episode 213: The Lost Hour and Paul Crum with BJ Banks
Episode 212: Road Trippin' and An Evening with Booker Brown
Episode 211: Jon Brewer - Monochrome: Black, White & Blue
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