Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 161: An Existential Crisis
Episode 160: The Internal Interview
Episode 159: The Seduction of the Microphone
Episode 158: Up A Certain Stream Without A Paddle
Episode 157: Snakes In My Bushes
Episode 156: Scheduling Conflict
Episode 155: Dizzy From The Spin
Episode 154: Peeing In The Reporter's Pool
Episode 153: New Media Doesn't Mean No Media
Episode 152: Artificially Intelligent
Episode 151: 2016, Bye, Felicia
Episode 150: It's A Comcast Christmas
Episode 149: Your Ad Here
Episode 148: From The Trenches of the Great Xmas War
Episode 147: Earl "The Pearl" Banks & Ashley Bishop
Episode 146: The Numbers Game
Episode 145: Hair Trigger Universe
Episode 144: I See Where You Are Coming From
Episode 143: Bill Lusk
Episode 142: Viva La Revolucion
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