Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 100: A Conversation With The Boss - Dianna Fryer
Episode 99: Pausing To Look Behind
Episode 98: Being Unreasonable
Episode 97: Sarcastic Bastard
Episode 96: See You At The FEMA Camp
Episode 95: Holiday Radio Madness
Episode 94: Xenophobia Runs Rampant
Episode 93: Toni Green
Episode 92: Declaring War On X-mas
Episode 91: The Queens of The Nile
Episode 90: The Impact of a Podcast
Episode 89: Thrift Store Archeology
Episode 88: Lord, Have Mercy
Episode 87: Music & The City of Memphis
Episode 86: Robert Gordon & The Ghosts of Stax
Episode 85: Out Of The Mouths Of Morons
Episode 84: Putting The Music Business On Trial
Episode 83: Let's Go Shopping
Episode 82: Don't Shoot, I'm Just The Messenger
Episode 81: Zen, Broadcasting and The Internet
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
If You Give A Dad A Podcast
Cheeky Chops comedy podcast.
Adam Carolla Show
Wait Wait... Don’t Tell Me!
Office Ladies