Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 61: Clickbait
Episode 59: You People, My Therapists
Episode 58: The Art of Being A Picky Whore
Episode 57: The Aliens Are Judging You
Episode 56: Eric Sommer
Episode 55: A Change Is Gonna Come
Episode 54: Weather & Sports
Episode 53: The Agency Blues (Season 5 Premiere)
Episode 52: Josh Robert Thompson
Episode 51: How It's Done From Radioland
Episode 50: Kids These Days
Episode 49: God & Guns
Episode 48: Dianna (part 2)
Episode 47: Dianna (part 1)
Episode 46: Happy Old Year
Episode 45: Happy Holidays, Damnit
Episode 44: Anti-Social Media
Episode 43: You Can't (Always) Get What You Want
Episode 42: Criminally Famous
Episode 41: Keep Your Hands Off My Internet
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