Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 20: Dean Zachary Might Be Batman
Episode 19: A Walk In The Park
Episode 18: Ric Goes On A Beer Run
Episode 17: Sammy Marten
Episode 16: Steal This Podcast
Episode 15: Doc Studard
Episode 14: Hangin' with Blues Musicians
Episode 13: Ric & Jeff Get The Beale Street Blues
Episode 12: Politics & Religion - Someone's Gonna Get Pissed Off
Episode 11: Lipstick on My Codpiece & Other Confessions of A Stormtrooper
Episode 10: Death By Exposure & The Plight of The Local Musician
Episode 9: So, You Want To Be A Broadcaster
Episode 8: Dianna Fryer Is Dirty D
Episode 7: Rodger, I Am Your Father
Epidose 6: Radio History - Selected Cuts
Episode 5: Ric & Jeff Save The World
Episode 4: Testing... Testing... That's Amazeballs!
Episode 3: Flying Solo & The Fear of Public Speaking
Episode 2: Brother Doug!
Episode 1: Ric Chetter is From Radioland
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