Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
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Episode 147: Earl "The Pearl" Banks & Ashley Bishop
Episode 146: The Numbers Game
Episode 145: Hair Trigger Universe
Episode 144: I See Where You Are Coming From
Episode 143: Bill Lusk
Episode 142: Viva La Revolucion
Episode 141: Altered Reality
Episode 140: The Media Conspiracy
Episode 139: Caught Up In The System
Episode 138: The Basics of Conversation
Episode 137: Keyboard Cowboys
Episode 136: I Got Nuthin'
Episode 135: Look Who's Looking
Episode 134: Famous Ass
Episode 133: God, Damnit!
Episode 132: Tick F'ng Tock
Episode 131: Censor This
Episode 130: Damned Hobby
Episode 129: Paying The Dues
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