Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 39: The Music Industry (Season Three Finale)
Episode 38: The Big Move
Episode 37: It's A Conspiracy
Episode 36: I'm Watching You
Episode 35: Eat Me
Episode 34: Welcome To The Beach
Episode 33: I'm Not Supposed To Be Here
Episode 32: This Is Memphis
Episode 31: Jaeci King
Episode 30: The Business of Show Business
Episode 29: Exiled to Radioland Part III: Into The Fire, Out Of The Ashes
Episode 28: Exiled to Radioland Part II: Rise of The Evil Empire
Episode 27: Exiled to Radioland Part I: Where It All Began
Episode 26: Privacy, Facebook & The Internet (Season 2 Finale)
Episode 25: Abigail Noel
Episode 24: Living In The Golden Age
Episode 23: Board To Tears & The Value Of A Higher Education
Episode 22: Thomas D. Byrd
Episode 21: Greedy Bastards
Episode 20: Dean Zachary Might Be Batman
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