Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
How To Manage Microagressions - Heather Younger
Care Can't Wait - Tina Tchen
Disability Rights - Kathy Martinez
How To Raise Inequality Aware Kids - Mallika Chopra
André Thomas - What Pride Month Means
Alisha Arora - Women, STEM and the Future
Tim Parkin - Sexism in Advertising
Mallory Weggemann - How To Become Limitless
The Anti-Trans Violence Epidemic: Beverly Ross & David Johns
Blessing Adesiyan: Shecession - Why The Economic Crisis Is Affecting Women More Than Men
Madison Butler: Psychological Safety At Work
Educating Kids About Climate Change: Sarah Goody
How To Be A Male Ally At Work: David Smith and Brad Johnson
How To Be An Ally: Wade Davis
Laura Bates: Everyday Sexism Project
Dr. Daniel Susskind: Are Robots Going To Take Your Job?
Deepak Chopra and Gabriella Wright: Free Program To Support Women’s Mental Health
Tamra Ryan: Life After Lock Up
Tamara Gillian: The Status of Women And Money
May Habib: Is Zoom Making Your Work Culture Toxic?
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