Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
Lauren von Stackelberg and Maya Prabhu: Women Working In Male Dominated Industries (Part 1)
Brittany Howard and Jennifer Breithaupt: See Her, Hear Her
Julie Cordua: Fighting Online Child Sexual Abuse
Julia Gillard: Calling Out Misogyny
Donna Carpenter: When Brands Take A Stand
Sofia Vergara and Renata Black: Breaking the Poverty Cycle, One Underwear at a Time
Teddy Quinlivan: Confronting Negative Stereotypes
Liezel Strauss: Art Girl Rising
Diane Von Furstenberg: Empowering Women Survivors
Tamara Gillan and Lisa Francis: An Open Dialogue About Women’s Wealth
Sylvia Acevedo: Teaching Girls to Become Digital Leaders
Scott Beth: How To Be An Ally
Katty Kay: Closing the Confidence Gap
Tina Brown: Supporting The Global Sisterhood
Cara Pelletier: What the Best Place for Women to Work Looks Like
Alexander Haslam: Beyond the Glass Ceiling, the Glass Cliff
Sascha Mayer: Transforming the Culture of Breastfeeding at Work
Abby Wambach: We Are The Wolves
Special Episode: Stop Fixing Women
Dr. Michael Kaufman: Why Men Must Join The Gender Equality Revolution
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