Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
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Julia Stern: The Problem With Pronouns
Caroline Criado-Perez: Invisible Women
Nikole Hannah-Jones: The 1619 Project
Minda Harts: The Racial Empathy Gap
Melinda Harrison: How To Manage A Career Change
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Dr. Monique W. Morris: The Criminalization of Black Girls in School
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Amanda Goodall: Asking for a Pay Rise Won’t Close the Pay Gap
Sarah Sutton: The One Thing That Makes Workplaces Work For Everyone
Rebecca Sive: How To Vote Her In
Tayo Rockson: Use Your Difference To Make A Difference
Gina Rippon: The Gendered Brain
Elena Favilli: If You Can See It, You Can Be It
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