Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
The National Republican Senatorial Committee (NRSC), the fundraising and campaign arm of the Senate Republicans, is facing backlash from its own party as details of how it lost millions on an ill-concieved fundraising strategy emerge. The NRSC, chaired by Rick Scott, managed to take in nearly $181.5 million in donation revenue by the end of this July, only to have spent 95% of what it had already brought in, according to detailed reporting from The New York Times. The committee now has less than half of the cash-on-hand of its Democratic counterpart, having gambled it all on a flawed digital donor acquisition strategy. The report also details an ethically dubious text-to-donate scheme in which millions of texts with the question “Should Biden Resign?” -- “Reply YES To Donate” processed donations immediately without any additional information. The WinRed platform insisted the NRSC abandon the tactic. Both GOP and Democratic campaigns have received criticism for aggressive marketing in the past. The 2020 Trump campaign was forced to provide nearly $122 million in refunds.
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Summary
171: How are donor emails cultivated in the first 45 days?
170: The Unashamed Guide To Virtual Management - Author Ben Bisbee
169: Census in the time of COVID-19
168: Catching Momentum in a Time of Coronavirus -
167: Fundraising in a Time of Uncertainty - Martin Leifeld
166: The Best Way to Contact Congress - advice from Quorum
165: Fixing Flaky Volunteers - Allen Kramer
164: Is Personalized Video Worth the Lift?
163: How to use the Impact Method - Sarah Olivieri
162: The Power of Pillar Pages - Rachel Clemens
161: Don't Worry, Individual Giving is Down - Sherry Quam Taylor
160: From Nonprofit to Elected Office? - Samra Brouk
159: How to Survive in the Nonprofit Software Business - CauseVox
158: Where Tech and Criminal Justice Intersect - Alia Toran-Burrell
157: "Transform Your Board Into a Fundraising Force" - Kay Sprinkel Grace
156: The 9 Nonprofit Trends to Know From 2019 - Cause IQ
155: The 2020 Privacy Protections Coming - SHIELD & CCPA
154: Adventures at AfroTech 2019
153: Using analytics to answer: Who are my donors? - CauseVox Webinar
152: Why we should save .ORG Domains - Jacob Malthouse
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