Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
The National Republican Senatorial Committee (NRSC), the fundraising and campaign arm of the Senate Republicans, is facing backlash from its own party as details of how it lost millions on an ill-concieved fundraising strategy emerge. The NRSC, chaired by Rick Scott, managed to take in nearly $181.5 million in donation revenue by the end of this July, only to have spent 95% of what it had already brought in, according to detailed reporting from The New York Times. The committee now has less than half of the cash-on-hand of its Democratic counterpart, having gambled it all on a flawed digital donor acquisition strategy. The report also details an ethically dubious text-to-donate scheme in which millions of texts with the question “Should Biden Resign?” -- “Reply YES To Donate” processed donations immediately without any additional information. The WinRed platform insisted the NRSC abandon the tactic. Both GOP and Democratic campaigns have received criticism for aggressive marketing in the past. The 2020 Trump campaign was forced to provide nearly $122 million in refunds.
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Summary
120: (short) Facebook is not a social media platform
119: Why 350.org Dismantled Their 'Digital Team'
118: Elevator Pitch-off with 37 Vendors at #19NTC
117: Using Local Podcasts for a Purpose
116: The logic of good IA to improve websites
115: Breaking into the $100B inside Donor-Advised Funds (DAF)
114: Understanding Lean Impact for Nonprofits
113: Startup using bottles to save the environment
112: One Billion Messages for Good with Twilio.org
111: How Box.org thinks about CSR and social impact
110: (short) How We spent $13k on a vitamin
109: Play That Pays at Playworks
108: The Creation of #GivingTuesday by the 92nd Street Y
107: Raising +100k Coats and Dollars From the Rising Generation at New York Cares
106: Harnessing Digital Campaigns
105: (short) Don't build that app!
104: Keeping Nonprofit Brands Current
103: What to do with Facebook Fundraising
102: Crafting a digital strategy for TFA
101: Lyft-ing up Social Impact: Inside CSR at Lyft
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