The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
Cannabis: The Route to Success
Get to Know Gen Z
C-Suite Conversations: Navigating from the Intersection of CPG and Tech
The Role of Fresh in an Omnichannel World
The Role of Perishables in Our Post-Pandemic Life
Cooking Confidently
Anticipating the 2021 In-store Experience
C-Suite Conversations: At the Crossroads of Change in CPG Retail
COVID-19's Impact on Retail Media Networks
Measuring Retail KPIs and Performance Post-COVID
C-Suite Conversations: Fabian Garcia, President, Unilever North America
Understanding How to Make Beer Data Work For You, with Ryan Toenies of IRI
SNAC Cast - SNAXPO Special Edition with Sally Lyons Wyatt, IRI
C-Suite Conversations: Consumers Discover and Rediscover Conagra Brands
The Time is NOW for Fresh
Retaining Confident Cooks
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
C-Suite Conversations: Keeping Spirits Bright
C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing
C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”
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