The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
Grocery Channel Merchandising Through the Pandemic
Nutrition in the New Normal
Beyond Billboards: Connecting with Consumers Out of Home
The Love of Pets is Good Business
C-Suite Conversations: Kroger’s Blueprint for Caring
Foot Traffic on the Road to Recovery
Recipes: A Peek into the Pandemic
The Big Game – Private Brands vs. National Brands at CPG Retail
C-Suite Conversations: Albertsons’ COVID-19 Approach Feels Local
The Rapid Rise of E-commerce
The Role Women and Girls Play in Marketing and Advertising
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
Sustainability in the CPG Industry
C-Suite Conversations: Brian Cornell, CEO of Target
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
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