The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
Sustainability in the CPG Industry
C-Suite Conversations: Brian Cornell, CEO of Target
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
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