Griffin Thall and his Co-Founder Paul Goodman founded Pura Vida after a trip to Costa Rica and an encounter with two artisan bracelet makers inspired them to create a charitable jewelry and accessories brand that showcases local craftsmen. Over the last few years, they have partnered with more than 175 charities around the world to donate nearly $2.4 million to causes their consumers care about. We talk about: the brand’s all-inclusive marketing strategy centered on creating meaningful connections, partnerships with synergistic brands, the process of creating products that resonate with customers, how the brand continues to evolve and set trends in the digital space, his advice for budding entrepreneurs, and more.
Interviewed by Mortimer Singer.
The Brand Visionary: President & Executive Creative Director, American Eagle & Aerie, Jennifer Foyle
The Mother-Daughter Duo: Co-founders of Dormify, Amanda and Karen Zuckerman
The Joyful Fashion Brand: Co-Founder & CEO of Frances Valentine, Elyce Arons
The Wild Plant Enthusiast: Founder of Alpyn Beauty, Kendra Kolb Butler
Infusing a Classic Brand with Fresh Relevance: Kevin McLaughlin and Mary Ellen Coyne of J.McLaughlin
The Feel-Good Lifestyle Brand: CEO of Roller Rabbit, Ed Bertouch
The Artist Inspired by Nature: Founder, Michael Aram
The Scent Master: Founder & CEO of Perfumehead, Daniel Patrick Giles
The Future of Live Shopping: Founder & CEO of Stage TEN, Dave Lazar
Two Perspectives, One Vision: Veronica Miele Beard & Veronica Swanson Beard, Founders of Veronica Beard
Made By Hand, Designed for Life: CEO of Simon Pearce, Jay Benson
The Private Equity Podcast with Alex Rawlings
Bringing Art, Love and Joy into the Home: Sara Story Design
The Magic of Fruit-Powered Skincare: Glow Recipe’s Sarah Lee and Christine Chang
Fostering Fashion’s Future Talent: Executive Director of the Fashion Scholarship Fund, Peter Arnold
The Branding Expert: Personal & Consumer Brand Strategist, Aliza Licht
The Man Behind Marketplaces: Co-Founder and co-CEO of Mirakl, Adrien Nussenbaum
The Retail Tech Guru: Founder and CEO of Coresight Research, Deborah Weinswig
The Events Aficionado: Peter Englehart, CEO of HITS Horse Shows
The Truffle Maestro: CEO of Sabatino Truffles, Federico Balestra
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