Griffin Thall and his Co-Founder Paul Goodman founded Pura Vida after a trip to Costa Rica and an encounter with two artisan bracelet makers inspired them to create a charitable jewelry and accessories brand that showcases local craftsmen. Over the last few years, they have partnered with more than 175 charities around the world to donate nearly $2.4 million to causes their consumers care about. We talk about: the brand’s all-inclusive marketing strategy centered on creating meaningful connections, partnerships with synergistic brands, the process of creating products that resonate with customers, how the brand continues to evolve and set trends in the digital space, his advice for budding entrepreneurs, and more.
Interviewed by Mortimer Singer.
The Interior Design Duo: Elizabeth Pyne Singer and Max Konig
The Philanthropist Adventurer: Davis Smith, CEO of Cotopaxi
The Multi-Sensory Fragrance Experience, Editions de Parfums’, Frédéric Malle
The Revolutionary Logistics Solution: Quiet Logistics’, Kate Klemmer Terry
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The Luxury Expert: The Author of “Future Luxe: What’s Ahead for the Business of Luxury”, Erwan Rambourg
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The Revolutionized Skincare Experience: Heyday’s, Adam Ross
The Branded Environment and Retail Design Original: JGA’s, Ken Nisch
The Fitness Phenomenon: Physique 57’s, Jennifer Vaughan Maanavi
Luxury Goods Insights: Bernstein’s, Luca Solca
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The Future of Children’s Entertainment: Pocket.watch’s, Chris M. Williams
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