Griffin Thall and his Co-Founder Paul Goodman founded Pura Vida after a trip to Costa Rica and an encounter with two artisan bracelet makers inspired them to create a charitable jewelry and accessories brand that showcases local craftsmen. Over the last few years, they have partnered with more than 175 charities around the world to donate nearly $2.4 million to causes their consumers care about. We talk about: the brand’s all-inclusive marketing strategy centered on creating meaningful connections, partnerships with synergistic brands, the process of creating products that resonate with customers, how the brand continues to evolve and set trends in the digital space, his advice for budding entrepreneurs, and more.
Interviewed by Mortimer Singer.
The Real Estate Thought Leader: CBRE’s, Anthony Buono
The Rental Innovator: CaaStle’s CEO, Christine Hunsicker
The Placemaker: Related Urban’s CEO, Ken Himmel
The Department Store CEO: Bloomingdale’s Tony Spring
The Indie Beauty Founder: Milk Makeup’s Mazdack Rassi
The Law and the Order: Goulston & Storr’s David Rabinowitz
The Design Collective: Streetsense’s Brian Taff and Brian Miller
The Mastermind of Luxury Travel Retail: Value Retail’s Scott Malkin
The Global Digital Catalyst: Flow’s Rob Keve
The CPG CEO: Signature Brands’ Jared Konstanty
The Wholesale Innovator: NuORDER’s Heath Wells
The Marketplace: Orchard Mile’s Jennie Baik
The Investment Banker: Threadstone’s Billy Susman
The Licensor Marketer: Beanstalk Group’s Michael Stone
The Academic: The New School’s Joel Towers
The Talent Agent: Next Model Management’s Faith Kates
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