When you watch a great video, I doubt that you’re thinking, “hmm...I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video.
They only care about one thing — “how is this video relevant to me.”
But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that seems effortless.
In this episode of Video Marketing Mastery, the Wirebuzz team and I take you into the field as we prepare for an actual shoot, featuring me!
Preparing for your shoot is just as important, if not more important, than production day itself. And you already know how the saying goes, “if you fail to plan, you plan to fail.”
So tune into this episode to discover what that pre-production process looks like so that your shoot day doesn’t fall flat. Plus, we’ll share how (and why) you should conduct a post-shoot debrief session.
Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy
Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
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