When you watch a great video, I doubt that you’re thinking, “hmm...I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video.
They only care about one thing — “how is this video relevant to me.”
But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that seems effortless.
In this episode of Video Marketing Mastery, the Wirebuzz team and I take you into the field as we prepare for an actual shoot, featuring me!
Preparing for your shoot is just as important, if not more important, than production day itself. And you already know how the saying goes, “if you fail to plan, you plan to fail.”
So tune into this episode to discover what that pre-production process looks like so that your shoot day doesn’t fall flat. Plus, we’ll share how (and why) you should conduct a post-shoot debrief session.
Ep. 84: What Marketers Can Learn From the End of YouTube Annotations
EP 83: The 5 Types of Videos Every Business Needs
Ep. 82: Why Justin Trudeau Toured Vidyard’s Headquarters
Ep. 81: 12 Tips for Holding Your Viewer’s Attention on Video
Ep. 80: Why Facebook and Instagram are Copying Snapchat
Ep. 79: How to Use Video to Protect Your Business from a Social Media Crisis
Ep. 78: What You Can Learn from the Rise of Streaming
Ep. 77: How to Accelerate Sales with Video (Originally on Facebook Live)
Ep. 76: March Madness’s Record-Breaking Livestream
Ep. 75: Case Study: How to 10x Your Engagement With a Content Series
Ep. 74: GoPro Goes Mobile (But is it Too Late?)
Ep. 73: 9 Killer Content Ideas for Facebook Live Events
Ep 72: Twitter Takes Live Video to the Next Level
Ep 71: Who Should Lead the Sales Process: Marketing or Sales?
Ep 70: What Google’s Algorithm Update Means for Marketers
EP 69: 13 Lessons Video Marketers can Learn from Professional Speakers
EP 68: YouTube's Next Big Business Move
EP 67: ABM vs. Inbound Marketing — How It Affects Your Video Strategy
EP 66: How Samsung Is Problem-Solving with Video
EP 65: The Dark Side of Video: 5 Critical Mistakes Marketers Make
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