OPR CEO Richard Brett joins the PRovoke podcast to discuss the agency's new book, which explores how marketing communications has moved from telling and talking to doing and action. That focus on action, says Brett, becomes even more critical in the Covid-19 era, with companies around the world stepping up and doing what they can to help.
Ukraine's 'information war' with Russia
Fifa in crisis; Rise of the midsize PR firm; Independent PR networks.
Women in PR leadership; The rise of W2O Group.
Meerkat/Periscope, Russia/Ketchum, Huntsworth, SABRE Awards
The Starbucks #RaceTogether campaign backlash
SXSW parties, tech trends and PR robots
Can a brand be your best friend?
The new rules of crisis PR
Russia's PR Market Under Pressure
Superbowl marketing trends, US media cynicism and Obama's new digital strategy
What does the 'PR agency of the future' look like?
David Wolf on China PR ethics, Starbucks' Corey DuBrowa
Ketchum/Russia; ISIS; Edelman and climate change; Lord Chadlington's retirement
Publicis Omnicom fallout; Max Clifford conviction; SABRE Awards Americas and EMEA
SwiftKey's Ruth Barnett on Twitter, data privacy, native advertising and new media models.
Pascal Beucler on the French PR elite; Olympic/World Cup sponsor reputation risk.
Al Jazeera PR head Osama Saeed on the news channel's reputation; Paul Holmes on realtime Superbowl marketing and PR in Turkey
The new rules of content marketing, with Starcom's Mat Morrison.
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