Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Putting the GES in ESG
The importance of Event Strategy
A round with Exhibit 3Sixty
Tramlines Festival: The wider benefits
Tramlines: The festival journey from Sheffield city centre to Hillsborough Park
Worlds Better x Event Academy: ‘Delivering Sustainable Events’ Course
The ever changing focus of event sustainability
Beyond The Event: little things that enhance the attendee experience
TNW Events - A Financial Times Company
The PIE: Transforming knowledge and networks
Time and Space with CloserStill Media
Inside Informa-tion: Vetting new event tech to integrate into event production
Inclusivity – rather than an afterthought, make it a first thought!
Forging a path in the events industry
Closer Still Media close up
Mental Health: Discussing wellbeing and support for Event Profs
Revolutionising how the fintech industry connects, collaborates and does business
Transition: How working in B2B events has evolved
Festival of Media: Highlighting the best in media, marketing and advertising
TeamTogs: Service driven branding & merchandise with strong origins in global events
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